Brands I Love: Adidas - Impossible is Nothing
When I was growing up, soccer was my 
sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame). I started playing when I was six years old and since that time, Adidas has been one of my favorite brands. In the early years, the brand served as a statement for us soccer players because Adidas was a soccer brand. It was a way to show the world (or at that time, the school) who we were and what we were about. In that sense, I loved my Adidas Samba shoes and today I’m probably on my 15th pair of them. Adidas has, and always will be, a lovemark for me.
That lovemark status helps drive my infatuation with their “Impossible Is Nothing” campaign. In fact, I have a picture of the campaign hanging behind my desk at work to serve as everyday inspiration. What I find interesting is the contrast behind Nike and Adidas. Both are extremely successful companies and both have amazing marketing (possibly two of the best in the world). But why is Nike just a brand I respect while Adidas is a brand I love? Well in my eyes it all comes down to positioning.
Nike is inspiration for the field, while Adidas is inpsiration for every day life: When I think about my favorite Nike advertising, plenty of greats spots come to mind ranging from There Are No Cinderellas to Jaffe’s Tiger Did It to Jordan’s XXI. They are amazing inspiration about performing on the field and what it takes to make it. In fact, they are some of the greatest advertising every created. Adidas on the other hand uses sports to show inspiration in everywhere. In the Beckahm ad they write:
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